Privacy Policy

This Privacy Policy describes PlayingUpHockey Inc. use and sharing of personally identifiable information ("PII"-- your full name, email address, team name, team number, age, height and weight) as well as data that can, under certain circumstances, indirectly lead to PII ("Related Data") that Members (Players, Coaches, Scouts, Parents and Fans) voluntarily provide to PlayingUpHockey Inc. when they register with PlayingUpHockey Inc.. The Term "User" refers to a Visitor or a Member. This Privacy Policy applies to the services offered by PlayingUpHockey Inc., including any PlayingUpHockey Inc. branded URL (the "PlayingUpHockey Inc. Website, the PlayingUpHockey Inc. messaging service and other features (for example, video embedded players), and any other features, content, or applications offered from time to time by PlayingUpHockey Inc. in connection with the "PlayingUpHockey Inc. Website."

The PlayingUpHockey Inc. Services are hosted in Canada. If you are located outside Canada, you expressly agree that PII and Related Data will be transferred to Canada for the purposes set out in this Privacy Policy as a result of your using the PlayingUpHockey Inc. Services.

The PlayingUpHockey Inc. Website is a general audience site and does not knowingly collect PII or Related Data from children under 13 years of age.

From time to time PlayingUpHockey Inc. may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII or Related Data collection and use practices, the features of the PlayingUp Hockey Inc. Services, or technology, and such modifications shall be effective upon posting by PlayingUpHockey Inc. on the the "PlayingUpHockey Inc. Website". Our continued use of any of the PlayingUpHockey Inc. Services after PlayingUpHockey Inc. posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If PlayingUpHockey Inc. materially changes its practices regarding collection or use of your PII or Related Data, your PII and Related Data will continue to be governed by the Privacy Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.


General. PlayingUpHockey Inc. collects your email address, first and last name, gender, country, province or state, level, league, age group, team and date of birth from you in order to register you as a Member ("Registration Data"). PlayingUpHockey Inc. cannot register you as a Member without this information. All other information you provide during the PlayingUpHockey Inc. registration or that you post on any of the PlayingUpHockey Inc. websites("PlayingUpHockey Inc. Website" is voluntary. PlayingUpHockey Inc. may also collect PII from you if you choose to participate in PlayingUpHockey Inc. Services activities like sweepstakes, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to PlayingUpHockey Inc. for review.

In addition, PlayingUpHockey Inc. collects other Related Data and non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the PlayingUpHockey Inc. Services, track usage, and for security purposes.

PlayingUpHockey Inc. Members may also choose to provide or store non-PII information and Related Data in their profiles, including but not limited to points, accomplishments, hobbies, next game, references, personal information, groups with whom they are affiliated (schools, companies), videos and/or pictures, bulletins or personal statements (collectively "Profile Information"). The Profile Information in a Member's profile is provided at his or her sole discretion. By checking the appropriate box on the signup page, you hereby acknowledge and consent to the fact that your Profile Information, as well as any information posted to any public forum, can be accessed by the public. Profile Information can be accessed by PlayingUpHockey Inc. at all times and, in limited cases, by certain third parties authorized by PlayingUpHockey Inc. for purposes of ensuring compliance with PlayingUpHockey Inc. Terms of Use.

PlayingUpHockey Inc. Members can change their Registration Data and Profile Information at any time within the "Edit Profile" portion of their PlayingUpHockey Inc. profile. PlayingUpHockey Inc. determines the purposes of collection, use and disclosure of the Registration Data you provide and, as such, is considered the data controller of this information.

Cookies. Cookies are small bits of information that PlayingUpHockey Inc. places on your computer. PlayingUpHockey Inc. uses cookies to identify your Internet browser, store Users' preferences, and determine whether you have installed the enabling software needed to access certain material on the PlayingUpHockey Inc. Services. Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on PlayingUpHockey Inc. Services may also contain cookies set by Internet advertising companies or advertisers (known as "third party cookies"). PlayingUpHockey Inc. does not control these third party cookies and Users of the PlayingUpHockey Inc. Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the "Notice" section below for more information on customized advertising on PlayingUpHockey Inc. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. PlayingUpHockey Inc.may allow third party pixel tags to be present on PlayingUpHockey Inc. Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on the PlayingUpHockey Inc. Services.

PlayingUpHockey Inc. Services may be linked to Internet sites operated by other companies. PlayingUpHockey Inc. Services may also carry advertisements from other companies. PlayingUpHockey Inc. may transfer Related Data such as IP addresses to certain advertising partners located in your country of residence or abroad. PlayingUpHockey Inc. is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the PlayingUpHockey Inc. Services or for the privacy practices of third party Internet advertising companies. Once you leave PlayingUpHockey Inc. Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

PlayingUpHockey Inc. Services may also be linked to sites operated by companies affiliated with PlayingUpHockey Inc. Users who visit those Affiliated Company sites should refer to their separate privacy policies and practices, which may differ in some respects from this Privacy Policy.

PlayingUpHockey Inc. may use cookies and similar tools to customize the content and advertising you receive based on the Profile Information you have provided. Profile Information you provide in structured profile fields or questions (multiple choice questions like "Position Played," "Height", "Weight" and "Age Group") ("Structured Profile Information"), information you add to open-ended profile fields and questions (essay questions like "About Me," "Game Recap" and "Accomplishments") ("Non-Structured Profile Information") and other non-PII and Related Data about you may also be used to customize the online ads you encounter to those we believe are aligned with your interests. For example, based on your favorite professional players, we might display an advertisement to make sure you are advised when your favorite team is coming to town. The information used for this feature does not provide your PII or identify you as an individual to third parties, but will involve the processing of certain Related Data such as IP addresses.

Some of the advertisements that appear on PlayingUpHockey Inc. Services may also be delivered to you by third party Internet advertising companies. These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-PII information and Related Data about your visit to or use of PlayingUpHockey Inc. Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address.

Third party applications (such as widgets) created by third party developers may also be available on the PlayingUpHockey Inc. Services. Third party applications are small bits of software, often with interactivity, that can be installed into Members' profiles or shared with other Users. However, PlayingUpHockey Inc. does not control the third party developers, and cannot dictate their actions. When a Member engages with a third party application, that Member is interacting with the third party developer, not with PlayingUpHockey Inc. PlayingUpHockey Inc. encourages Members not to provide PII to the third party's application unless the Member knows the party with whom it is interacting.


PlayingUpHockey Inc. will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If PlayingUpHockey Inc. obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

In order to locate other PlayingUpHockey Inc. Members that you may already know in the physical world, PlayingUpHockey Inc. allows Users to search for Members using Registration Data (i.e., full name, birth year, gender, level, age group, position, shot, country, province, league, team, playing style or jersey number). PlayingUpHockey Inc. also allows Users to browse for certain Profile Information in order to help connect with Members (i.e., team and/or league where Users may have played). Search engines may index the portion of a Member's profile (including the Profile Information it contains) that is publicly displayed.

If you have consented to the terms and conditions and privacy policy herein, PlayingUpHockey Inc. may periodically use your email address to send you such materials related to the PlayingUpHockey Inc. Services, as applicable.

PlayingUpHockey Inc. employees, agents and contractors must have a business reason to obtain access to your PII and Related Data. PlayingUpHockey Inc. may share your PII and Related Data with those who help us manage or provide PlayingUpHockey Inc. Services' information activities (for example, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes. These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide PlayingUpHockey Inc. with a specific service and not for any other purpose. PlayingUpHockey Inc. also may share your PII with Affiliated Companies if it has a business reason to do so.

As described in "Notice" above, PlayingUpHockey Inc. may customize the advertising and marketing messages you receive on the PlayingUpHockey Inc. Website, or may work with outside companies to do so. Your Related Data, non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. PlayingUpHockey Inc. prohibits these companies from sharing your Related Data, non-PII and/or Profile Information with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with PlayingUpHockey Inc.'s advertisers and business partners.

There may be instances when PlayingUpHockey Inc. may access or disclose PII, Related Data, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of PlayingUpHockey Inc., our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the PlayingUpHockey Inc. Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if PlayingUpHockey Inc. sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, PlayingUpHockey Inc. may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Member chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. PlayingUpHockey not responsible under any data protection laws for Member posted information.


PlayingUpHockey Inc. uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, PlayingUpHockey Inc.uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.

If you would like to communicate with us about this Privacy Policy or PlayingUpHockey Inc.'s collection and use of your PII please contact PlayingUpHockey Inc. at: